Sunday, May 5, 2013

Lil Wayne's apology was too little too late

The controversial rapper Lil Wayne has lost his endorsement deal with Mountain Dew.

In spite of an apology, PepsiCo will not continue its DeWeezy campaign and released an official statement that they has cut all ties to Lil Wayne.

What Happened?

Lil Wayne did a remix of the future's "Karate Chop" which was leaked.
In the remix he says " He'll beat the P**sy up like Emmett Till, a reference to the 1955 historic beating and murder of a Mississippi teen who was accused of flirting with a white woman.

Members of the Mamie Till Mobley foundation,which honours both the memory of his late mother and his haunting legacy, said they were shocked, saddened and utterly disappointed in the lyrics.

Pepsico added that they will not work with Lil Wayne anymore saying his "offensive reference to a revered civil rights icon does not reflect the value of our brand."

Lil Wayne responds with an apology

Although he never once says he is sorry Lil wayne did take responsibility for his actions and wrote a letter addressing the controversy.
Weezy wrote "It has come to my attention that lyrics from my contribution to a fellow artist's song has deeply offended your family. As a father myself, I cannot imagine the pain that your family has had to endure.
The letter goes on to say that he will not address Emmett Till or the Till family in any songs and he has tremendous respect for the people who have paved the way for his success.

I think company's should really look close at who they endorse.

If I worked for Pepsico there is no way I would ever even consider endorsing someone like Lil Wayne.

  • Has Ink on his face and tattoos
  • Likely addicted to drugs
  • Cusses like a sailor
  • Disrespects Women
  • Acts like a teenager
  • Acts like a thug
I think for someone to be endorsed they should be
  • Clean cut
  • Have a solid track record
  • Not be controversial
  • Be Respectful
  • Treat women right
  • Act like a adult
Don't think I am hating on Lil Wayne or judging him because I ain't.
I like his music, I love tattoos -- I just think he stuck his foot in his mouth on this one and his apology could've been a little more sincere.

Anyway what do I know I'm just a blogger.
Thanks for reading and God Bless Us All.

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